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Sony Will increase Share of Sensible TV Gross sales

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DALLAS—Within the run-up to the 2022 NAB Present (opens in new tab) subsequent week, Parks Associates has revealed new information on TV gross sales that reveals 56% of U.S. houses personal a sensible TV and that Sony elevated its share of TV purchases. 

The Parks Associates Client Insights Dashboard tracks adoption, purchases, and demand throughout most typical shopper electronics merchandise primarily based on quarterly surveys of 10,000 U.S. web households. 

The agency’s Client Electronics Dashboard, revealed biannually, reveals that out of the highest 5 manufacturers, Sony confirmed clear development amongst sensible TVs bought or obtained in earlier six months, in comparison with 2020, which pushed this model previous Vizio and into the highest three for reported purchases in Q3 2021.

(Picture credit score: Parks Associates)

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“Samsung continues to steer sensible TV adoption, and it at present contains over one-fourth of all shoppers’ main sensible TVs within the US,” mentioned Paul Erickson, director, analysis, Parks Associates. “Whereas smart-TV adoption is at all-time highs, there could also be short-term saturation and conservatism in impact whereas shopper smart-TV buying settles following dramatic will increase in 2020. Sony nonetheless managed to develop in buying – regardless of downturns for the normal high three manufacturers – which can be associated to its first-mover launch of latest Google TV Bravia fashions over 2021.”  

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