DALLAS—Within the run-up to the 2022 NAB Present (opens in new tab) subsequent week, Parks Associates has revealed new information on TV gross sales that reveals 56% of U.S. houses personal a sensible TV and that Sony elevated its share of TV purchases.
The Parks Associates Client Insights Dashboard tracks adoption, purchases, and demand throughout most typical shopper electronics merchandise primarily based on quarterly surveys of 10,000 U.S. web households.
The agency’s Client Electronics Dashboard, revealed biannually, reveals that out of the highest 5 manufacturers, Sony confirmed clear development amongst sensible TVs bought or obtained in earlier six months, in comparison with 2020, which pushed this model previous Vizio and into the highest three for reported purchases in Q3 2021.
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“Samsung continues to steer sensible TV adoption, and it at present contains over one-fourth of all shoppers’ main sensible TVs within the US,” mentioned Paul Erickson, director, analysis, Parks Associates. “Whereas smart-TV adoption is at all-time highs, there could also be short-term saturation and conservatism in impact whereas shopper smart-TV buying settles following dramatic will increase in 2020. Sony nonetheless managed to develop in buying – regardless of downturns for the normal high three manufacturers – which can be associated to its first-mover launch of latest Google TV Bravia fashions over 2021.”
The survey additionally reported that 73% personal a house community router, 39% personal a gaming console, and 57% personal a desktop laptop
Sensible TVs, together with sensible audio system/shows and desktop PCs, skilled development throughout the pandemic resulting from a rise in shoppers’ perceived worth of those units, Parks mentioned. Sensible TVs and sensible audio system/shows have additionally proven sturdiness in sustaining development and are anticipated to keep up elevated adoption in years to return, Parks mentioned.
“That is notable provided that the combination pattern throughout classes has been a really gradual decline in general utilization since 2017,” Erickson mentioned. “Sensible TVs have turn into the most-important media centerpiece for the house, and their prominence gives the business quite a few integration alternatives for sensible house and related well being ecosystems.”
Parks Associates is attending the 2022 NAB Present (opens in new tab) subsequent week and can host the Way forward for Video session “OTT Churn: Advertising and marketing and Retention Methods” on Could 5.