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Siddharth Malhotra asks you to journey and discover in new Membership Mahindra marketing campaign, Advertising and marketing & Promoting Information, ET BrandEquity

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 Siddharth Malhotra asks you to travel and explore in new Club Mahindra campaign.
Siddharth Malhotra asks you to journey and discover in new Membership Mahindra marketing campaign.

The flagship model of Mahindra Holidays & Resorts India, Membership Mahindra launched ‘Jaana Kahaan Hai’ marketing campaign starring actor Siddharth Malhotra. The marketing campaign captures folks’s need to journey and discover locations in addition to bask in newer adventures.

Within the video, Malhotra and his pals are seen deciding ‘Jaana Kahan Hai’ by selecting the journey exercise they want to expertise. Whereas it’s new for Malhotra’s pals, the actor has skilled most of these by Membership Mahindra. From ziplining in Kandaghat to jungle safari in Kanha, home boating in Ashtamudi and paragliding in Dharamshala, Malhotra is in search of extra the place, he says, ‘Locations toh bhot baaki hai mere dost’. The top of the video exhibits him and his pals lastly narrowing down on trekking in Membership Mahindra Munnar.

Pratik Mazumder, chief advertising officer, Mahindra Holidays & Resorts India, mentioned, “There may be an especially sturdy need to journey amongst folks. They’re desirous to strive new experiences and go to off-beat in addition to unexplored locations. And, with 70+ Membership Mahindra resorts in India, the model gives greater than 2000 unforgettable distinctive experiences for each particular person. Therefore, we deliver to you our ‘Jaana Kahan Hai’ marketing campaign as a result of that’s all that you’re left to resolve and select.”

Watch the industrial over right here:

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