New Delhi :Japanese imaging main Nikon has mentioned it expects India to be amongst its prime 5 markets globally within the subsequent 3-4 years and goals to retain lead within the DSLR phase right here.
The corporate can also be increasing its retail foot print right here by including 10 to fifteen Nikon Expertise Zone, a shop-in-a-shop format to achieve out to extra clients.
“We need to be amongst prime 5 markets globally in subsequent 3 -4 years,” Nikon India MD Kazuo Ninomiya informed .
Presently, India ranks eightieth in Nikon’s world market and contributes round 3 per cent of the worldwide gross sales. The highest 5 markets for Nikon are US, China, Japan, Germany and UK.
Nikon India had a gross sales of round Rs 1,100 crore final fiscal and contribution from digital single-lens reflex (DSLR) digital camera was 75-80 per cent.
“We expect a double digit development within the DSLR market sooner or later even within the good telephone period. I’m anticipating that smartphones customers would shift to DSLR for higher outcomes,” Ninomiya mentioned.
Nikon is competing with different Japanese makers akin to Canon, Sony, Pentex and many others within the Indian DSLR market.
The corporate is bullish about its development prospects and mentioned: “the expansion would come from DSLR market”.
On Nikon’s technique to retain its management, he mentioned: “Now we have vary of lenses and equipment. you can’t take good images by having digital camera physique solely. We’re forward of our rivals in system”.
Based on Ninomiya, Indian DSLR market is estimated to be round 0.5 million items and Nikon has round 55 per cent share of that.
“Our exercise in India shouldn’t be solely restricted to gross sales however we do organise lot of picture faculties and organising workshops,” Nikon Senior VP company Gross sales & Technique Sajjan Kumar mentioned, including Nikon is engaged in lot of brand name actions.
The corporate is bullish about Indian development story because it had a gross sales of Rs 70 crore in FY 2007-08 and by then it has grown to multi fold in final 10 years.
“Now we have 130 Nikon Expertise Zone …. We might carry on including 10 to fifteen yearly,” Kumar mentioned.
Nikon presently imports its vary right here from Japan, china and Thailand.
To reinforce its portfolio, Nikon right now launched D850 – 8K succesful digital camera right here priced at Rs 2.54 lakh (with physique).