In Canada, the majority of firms rely heavily on marketing, and marketing experts are in high demand across all sectors of the economy. Moving to Canada can open up a world of options for you, regardless of how long you’ve been a marketer in your native country or how recently you qualified.
It can be difficult, though, to get your first marketing position in Canada as a foreigner. Prior to your arrival, you should familiarize yourself with the Canadian labor market and begin your job search. In this post, we’ll look at immigration schemes that can help marketers relocate to Canada and offer advice on how to become employed in marketing as a newcomer.
Professionals in marketing can apply for immigration to Canada.
The Canadian work market provides outstanding career options and growth chances for marketers with international education. Nevertheless, you are only permitted to work in Canada if you are a citizen, permanent resident, or holder of a work permit. Here are some immigration programs to look into if you’re a marketing professional looking to relocate to Canada:
Quick Entry
In Canada, one well-liked permanent residence (PR) program is the Express Entry system. It is a federal program that permits competent people to work and reside in Canada if they meet the requirements for education, experience, and language proficiency. You must build an Express Entry profile and fill it up with details about your age, language test results, employment history, education, and other factors before you can apply for permanent residence via Express Entry. Your position in the candidate pool will be determined by the Comprehensive Ranking System (CRS) score associated with your profile. If your CRS score is equal to or higher than the draw cut-off, you will be sent an Invitation to Apply (ITA) for PR.
You might be eligible for one of the two Express Entry programs listed below if you work in marketing:
Program for Federal Skilled Workers (FSW)
The target audience for this Express Entry program is anyone who has worked continuously for at least a year in a paid overseas employment in a managerial, professional, or technical capacity (skill type 0, A, or B) within the last ten years. Since you are an experienced marketer, it is likely that you have worked in jobs with skill types 0 or A in the past. If you have completed an approved English or French language test and received a minimum Canadian Language Benchmark (CLB) score of 7 in the reading, writing, speaking, and listening portions, you may be qualified for the FSW program. The majority of marketing jobs in Canada will probably also require strong competence in either French or English.
Experience Canada Class (CEC)
Those with at least a year of paid work experience in a National Occupational Classification (NOC) TEER 0, 1, 2, or 3 (formerly skill type 0 or skill level A or B) position are the target audience for the Canadian Experience Class program. You might be qualified for CEC if you have worked as a marketer in Canada while holding a valid work permit (such as an employer-specific work permit or a Post-Graduation Work Permit). A minimum CLB score of 7 in each component of an authorized English or French language test is required to be eligible.
Programs for Provincial Nominees (PNP)
Through PNP programs, provinces and territories can extend invitations to newcomers who possess the education, training, and work history needed to fill positions in the local labor market. With the exception of Quebec and Nunavut, every province and territory has a different Provincial Nominee Program stream with qualifying conditions. In certain instances, candidates who have worked in particular NOC jobs may be encouraged to apply for PR.
Program for Atlantic Immigration (AIP)
Newcomers are permitted to become permanent residents of one of Canada’s four Atlantic provinces—Newfoundland and Labrador, Nova Scotia, New Brunswick, and Prince Edward Island—through the Atlantic Immigration Program, a government immigration initiative. You need a full-time, permanent job offer from an Atlantic Canada company in addition to a minimum of one year of work experience, either international or domestic, in order to be eligible for the AIP. Applicants for the AIP must also fulfill the minimal standards for education and language skills.
Work permit: A marketing professional’s temporary admission to Canada
Unless you are a Canadian citizen or a permanent resident, you most definitely need a work permit in order to work in the nation. There are two types of work permits: open work permits and employer-specific work permits. You must have a job offer from a Canadian company in order to be eligible for an employer-specific work visa, and you are limited to working for that company for that period of time.
However, if you don’t have a job offer, you can still apply for an open work permit and work in Canada for any qualified company. There are very few conditions that must be met in order to qualify for an open work permit. These include being the spouse or common-law partner of an international student or skilled worker, or having recently finished an authorized Canadian study program.
If you are eligible for PR schemes but would like to live permanently in Canada, getting a work visa can be a great solution. Your employment history in Canada will facilitate your eligibility for the CEC program and increase your CRS points under the PNP and FSW programs.
Canada’s in-demand marketing positions
Jobs in marketing are in high demand across several industries in several Canadian provinces.Managers of marketing, public relations, and advertising are in high demand in Ontario, Quebec, Manitoba, and Saskatchewan. Marketing jobs are also quite likely to be found in British Columbia, Alberta, Nova Scotia, New Brunswick, and Yukon, according to the government’s Job Bank.
Marketing job types in Canada
Two National Occupational Classification (NOC) codes apply to marketing employment in Canada: NOC 10022 (managers of public relations, advertising, and marketing; formerly NOC 0124) and NOC 11202 (professionals in public relations, advertising, and marketing; formerly NOC 1123).
TEER 0 occupations with titles like “marketing manager or director,” “advertising manager or director,” “internal communications manager,” “public relations manager,” and “sales and marketing manager” are covered by NOC 10022.
NOC 11202 covers marketing TEER 1 positions, which normally call for a college degree. Marketing coordinator, marketing expert, communications officer, advertising consultant, media coordinator, and public relations consultant are a few examples of job titles.
What is the salary range for marketing professionals in Canada?
Seniority and job duties have an impact on marketing professionals’ salaries. Advertising, marketing, and public relations managers (NOC 10022, formerly 0124) in Canada earn between $24.04 and $67.31 per hour, according to the government’s Job Bank. Hourly pay for other professional positions in public relations, marketing, and advertising (NOC 11202, formerly 1123) ranges from $17.79 to $51.92.
The average base salary for marketing coordinators in Canada is $52,915 annually, based on estimates from Glassdoor. Marketing managers make an average of $72,453 year, while marketing specialists make an average of $69,547.
