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Even at the Super Bowl, Rihanna’s always hard at “Work” building her billion-dollar Fenty Beauty brand.
The pop phenom made her triumphant return to the stage — and revealed her second pregnancy — during her halftime show performance Sunday, rocking bold glam from none other than her own cosmetics company.
Prior to Rihanna’s much-anticipated set, makeup artist Priscilla Ono told BHMNews Style the Bad Gal was going to have an “iconic” look, adding that she wanted “a makeup look that you can look back at, at any point in time, and be like, ‘That look? I want that on me now.’”
It’s safe to say she delivered on her game plan for the big game, as the singer’s classic makeup look is all available to shop now — and unlike her blinged-out Jacob & Co. watch ($72,000), it costs less than “Diamonds.”
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“We wanted her beauty look to celebrate this moment and be a true reflection of her timeless beauty,” Ono said in a press release. “And to me, there’s nothing more iconic to Rihanna than her soft matte skin and a bold red lip. ”
For performance-proof glam, the makeup guru applied thin layers of Fenty Beauty’s popular Pro Filt’r Soft Matte Longwear Foundation ($39) and Pro Filt’r Soft Matte Powder Foundation ($39) before topping it all off with the Invisimatte Instant Setting + Blotting Powder ($34).
Pro Filt’r Soft Matte Longwear Foundation ($39)
The latter product also made a cameo during Rihanna’s performance, as she touched up with the product mid-show (perhaps to ensure she wouldn’t “shine bright like a diamond” under the lights).
Further dialing up the drama, she matched her bold red Alaïa coat and Loewe jumpsuit to her bright lip — the new Fenty Icon Velvet Liquid Lipstick ($29) in a shade fittingly dubbed The MVP — as Ono said the “red stage called for the ultimate Rihanna red lip.”
Fenty Icon Velvet Liquid Lipstick ($29)
As for skincare? Ono prepped the “Love on the Brain” singer’s complexion for a week ahead of the big game using the Fenty Skin Pre-Show Glow Instant Retexturizing Treatment ($40), Fenty Beauty Pro Kiss’r Lip-Loving Scrubstick ($16), Fenty Skin Plush Puddin’ Intensive Recovery Lip Mask ($22) and Fenty Skin Hydra Vizor SPF 30 Moisturizer ($38).
“You don’t have to worry about your complexion products fading or moving, which is so important, especially for performance makeup,” Ono said of the latter hydrating step.
Just call it a beauty touchdown.
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